Closer Robotics will renew its corporate logo. With the aim of developing a new industry for "personal robots" and expanding into the United States and Southeast Asia in collaboration with JETRO, we are strengthening our branding.

■New Corporate Logo

The name "Closer" reflects our desire to make robots a closer (more accessible) presence in people's lives.
The logo icon symbolizes the vision of “Making robots an everyday option,” depicting the hands of a robot (with two fingers) and a human (with five fingers) overlapping, representing the collaboration and coexistence of robots and humans.

The new corporate logo adds "Robotics" to the previous logo, signifying that we are a company dedicated to robot development. The gradient of blue represents Closer Robotics' "curiosity" and "approachability."

■New Tagline

The new tagline is: "Closer to Simplicity, Closer to You."

Current manufacturing robots are large, high-cost, and require specialized knowledge, making them "industrial robots."
Closer Robotics aims to realize simple "personal robots" that are small, low-cost, and accessible to everyone, much like personal computers.